There is no other platform on the earth that is as beneficial as YouTube for sharing films or selling products and services. Within the last 10 years, there has not been a single website that has allowed users to become famous overnight and earn money online just by uploading movies to a server.

In today’s content marketing industry, video marketing is the undisputed leader. According to the reports, YouTube’s growth rate in 2022 was 5.6%, making it the second fastest-growing search engine behind Google. YouTube was the first platform that allowed users to share videos online. It is anticipated that there will be 260 million people using in the US alone by the year 2023. As clients are continually impressed and engaged by videos, will we investigate the phenomenon’s widespread appeal?

YouTube User Stats:

In this section of the article, we will present some of the latest stats to give you an idea:

The term “monthly active users” refers to the number of people who use YouTube during a specific month. Because only the currently logged-in people are tallied, the true statistics may be far higher.

1. YouTube boasts more than 2.6 billion active viewers on a monthly basis.
2. More than 50 million people across the world are currently subscribed to both YouTube Premium and YouTube Music.
3. YouTube is used monthly by more than one-fourth of the world’s population.
4. YouTube is accessible to around 50% of the world’s population of those who use the internet.

User Engagement:

According to reports, the level of user interaction on YouTube is rather high in comparison to that of other websites, such as Facebook and Twitter, as well as video streaming services, such as Netflix. Users of YouTube watch more than 1 billion hours of video content each day, which is equivalent to over 5 billion videos. It has been estimated that a user will remain on the site for a total of around 11 minutes & 24 seconds on average.

Users of YouTube stream a cumulative total of 694,000 hours of video content every single minute of every single day. This is even more than what Netflix’s subscribers are able to stream every minute, which is 452,000 hours.

The Biggest Content Creator Community:

It depends on what you mean when you say “YouTuber!” There are 51 million YouTube accounts, but only 38 million such channels are regarded as ‘active.’ If monetization is a part of your criteria, then about 2 million creators have taken part in YouTube’s Partner Program, through which videos get ad money. You can find more info on http://www.socialmarketing90.com.